THE ESG AND SUSTAINABILITY COTTON WOOL TEST

ESG and sustainability

To break the ice in a talk a couple of weeks ago, I asked an audience, mostly made up of executives from large and medium-sized companies, how many had heard of ESG before 2019. The answer was less than 30%.  

Angel Pérez Agenjo, Managing Partner of Transcendent

The progress made by Spanish companies in their journey towards business impact in the last two or three years is undeniable, but it is no less true that many companies still see it more as an annual mandatory reporting exercise than as an opportunity or a competitive advantage for their business. 

An ESG control panel is required

A good test to validate the importance of ESG aspects in a company is to check whether management committees and boards of directors have an integrated sustainability or ESG scorecard and what the criteria are for its configuration. 

A good ESG scorecard must be based on a rigorous materiality analysis and cannot focus solely on energy transition aspects, nor only on environmental aspects, even if they are the easiest to measure. Today, we already have tools at our disposal that allow us to go deeper into material aspects by sector, by ODS relevant, with an appropriate focus on social aspects, and by priority stakeholder groups.

... to manage sustainability objectives

Only an integrated scorecard can incorporate sustainability objectives for the management committee, monitor them as a team and be able to link them to their variable remuneration in a coherent way. If this is not the case, we are making a show to cover our tracks, and with today's transparency it is extremely easy and quick to distinguish who is taking this seriously and who is doing it more to make themselves look good.

Without a scorecard it is very difficult to have strong and rigorous sustainability governance. The work of the sustainability commissions reporting to steering committees or boards needs such a tool to move forward.

One of the people who may be most interested in having an ESG scorecard integrated into a steering committee is the CFO. Financing linked to sustainability objectives is already a reality and goes far beyond green bonds. Sustainble Linked Loans are advancing rapidly and there is little time left before even working capital loans will have advantageous conditions based on ESG objectives.

The scorecard can help mitigate unexpected negative ratings by ratings and benchmarking agencies from eroding not only the company's reputation but also its market valuation and cost of funding.

Building a culture of sustainability and business impact requires a useful scorecard that is updated as the business moves forward and forms part of the core of the company's decision-making.

In some respects ESG and sustainability a good dashboard doesn't cheat - find out more in the Transcendent blog!

"The Heart of Business", the new book by Best Buy's CEO

Book The Heart of Business

How to transform and refloat a company by leading from purpose

Hubert Joly, former CEO of Best Buy and the architect of the American company's dramatic turnaround, presents his personal guide to achieving extraordinary results by putting people and purpose at the heart of the business.

What does "The Heart of Business" teach us?

In 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed when Joly and his team made the company one of the nation's employers of choice, dramatically increased customer satisfaction and dramatically increased Best Buy's stock price. They also succeeded in making Best Buy a leader in sustainability and innovation. At The Heart of Business o The heart of businessJoly shares the philosophy behind Best Buy's resurgence: pursue a noble purpose, put people at the centre of the business, create an environment where all employees can grow and treat profit as an outcome, not the goal.

This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate and how we lead. In this book, Joly shares memorable stories, lessons and practical advice, all drawn from his own personal transformation from a hard-nosed McKinsey consultant to a leader who believes in human magic.

The Heart of Business o The heart of business is a guide for leaders willing to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism and contribute to a sustainable future.

"The Heart of Business", the new book by Best Buy's CEO

Book The Heart of Business

How to transform and refloat a company by leading from purpose

Hubert Joly, former CEO of Best Buy and the architect of the American company's dramatic turnaround, presents his personal guide to achieving extraordinary results by putting people and purpose at the heart of the business.

What does "The Heart of Business" teach us?

In 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed when Joly and his team made the company one of the nation's employers of choice, dramatically increased customer satisfaction and dramatically increased Best Buy's stock price. They also succeeded in making Best Buy a leader in sustainability and innovation. At The Heart of Business o The heart of businessJoly shares the philosophy behind Best Buy's resurgence: pursue a noble purpose, put people at the centre of the business, create an environment where all employees can grow and treat profit as an outcome, not the goal.

This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate and how we lead. In this book, Joly shares memorable stories, lessons and practical advice, all drawn from his own personal transformation from a hard-nosed McKinsey consultant to a leader who believes in human magic.

The Heart of Business o The heart of business is a guide for leaders willing to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism and contribute to a sustainable future.

New Corporate Governance Challenges for Family Businesses

María Herrero Panel IEF

"The real battle facing the world is not the tension between broken capitalism and redesigned capitalism, between liberalism and protectionism, between China and the United States, or between populism and nationalism: the real battle is whether or not there is real purpose, and above all whether we play by the rules to advance economic progress and shared prosperity".

MARIA HERRERO, PARTNER OF TRANSCENDENT

Sustainability and the responses expected from family businesses in the face of society's new demands were the focus of debate on 27 May at a conference organised by the Instituto de la Empresa Familiar (IEF) and the Institute for Governance and Society (IGS).

Do these new objectives and guiding principles coincide with the values traditionally identified with family businesses? What do family businesses need to do to address these new objectives and guiding principles? corporate governance challenges?

Long-term vision, consideration of the interests of suppliers, customers and communities in general, concern for the environment, diversity and other factors on the social agenda today have become the new vectors around which business excellence is conceived.

María Herrero, partner of TranscendentHe participated to talk about commitment, purpose and family business.

"The real battle facing the world is not the tension between broken capitalism and redesigned capitalism, between liberalism and protectionism, between China and the United States, or between populism and nationalism: the real battle is whether there is real purpose or not, and above all whether we play by the rules to advance economic progress and shared prosperity," said María Herrero in her intervention.

If you want to see the video of this day you can click on hereDiscover the challenges of corporate governance!

New Corporate Governance Challenges for Family Businesses

María Herrero Panel IEF

"The real battle facing the world is not the tension between broken capitalism and redesigned capitalism, between liberalism and protectionism, between China and the United States, or between populism and nationalism: the real battle is whether or not there is real purpose, and above all whether we play by the rules to advance economic progress and shared prosperity".

MARIA HERRERO, PARTNER OF TRANSCENDENT

Sustainability and the responses expected from family businesses in the face of society's new demands were the focus of debate on 27 May at a conference organised by the Instituto de la Empresa Familiar (IEF) and the Institute for Governance and Society (IGS).

Do these new objectives and guiding principles coincide with the values traditionally identified with family businesses? What do family businesses need to do to address these new objectives and guiding principles? corporate governance challenges?

Long-term vision, consideration of the interests of suppliers, customers and communities in general, concern for the environment, diversity and other factors on the social agenda today have become the new vectors around which business excellence is conceived.

María Herrero, partner of TranscendentHe participated to talk about commitment, purpose and family business.

"The real battle facing the world is not the tension between broken capitalism and redesigned capitalism, between liberalism and protectionism, between China and the United States, or between populism and nationalism: the real battle is whether there is real purpose or not, and above all whether we play by the rules to advance economic progress and shared prosperity," said María Herrero in her intervention.

If you want to see the video of this day you can click on hereDiscover the challenges of corporate governance!

Purpose in business is profitable

Purpose in business

Purpose-driven companies double their market value four times faster than others and also record a higher return on capital of 5.9%. However, purpose has a positive impact far beyond companies' bottom lines, generating many other benefits as well.

2020 has been a year of unprecedented challenges that have exposed the vulnerabilities of globalisation and capitalism as we know it. Even in the midst of the crisis, companies are reviewing their role in society and their strategies to see how, instead of returning to normality and to the business as usualcan be part of the solution and contribute to global efforts to rebuild a more sustainable and resilient economy in the post-COVID-19 era.

Against this backdrop of uncertainty, business purpose has become increasingly important and, over time, has evolved from a nice, inspirational phrase to a prerequisite for success.

If you're wondering why purpose is now ubiquitous and has established itself as a global trend, here are the answers you're looking for.

Purpose is profitable

Purpose is a strategic lever for value creation and its profitability is more than proven. The recently published study Return on Purpose Fortuna Advisors and CEO Investor Forum's research shows, among others, that companies with a defined and integrated purpose, whose focus is on maximising their financial results and the common good, perform better, have a higher market valuation and create more shareholder value compared to the rest.

Purpose-driven companies double their market value four times faster than others and also record a higher return on capital of 5.9%. However, purpose has a positive impact far beyond companies' bottom lines, generating many other benefits as well.

Improves reputation and legitimacy to operate

"Without a purpose, no company, public or private, can reach its full potential...To thrive over time, every company must not only deliver financial results, but also show how it makes a positive contribution to society." wrote Larry Fink, CEO of BlackRock, in one of his letters.

By publicly stating its purpose, a company demonstrates its commitment and the benefits it brings to its stakeholders and society as a whole, and this clearly enhances its reputation. Therefore, those companies defining and activating their purpose, significantly reduce the risk of a corporate scandal eroding their licence to operate. And this is even more important in today's digital age where everything we do, or worse, what we don't do, is in the public domain thanks to the internet.

Attracts, retains and motivates talent

Attracting, retaining and motivating talent is very difficult and, in some sectors, more so than in others. Business purpose is a differentiator that can be beneficial for all three aspects as, from an HR management point of view, it is a true talent management strategy. employer branding.

82% of employees think purpose is important. This is particularly significant in recruitment processes and for younger people whose greatest aspiration is to work in organisations that contribute to the well-being of society and the planet. In the case of employees already employed by purpose-driven companies, we know that they feel more motivated and their sense of belonging is stronger, so turnover levels decrease significantly.

Customer loyalty

Purpose emphasises the unique and distinctive contribution a company makes to the big problems we face. For that reason, it has the potential to generate stronger relationships with customers who tend to be more attracted to companies that convey authenticity and that they consider to be worthy of their trust. According to a survey conducted by Porter Novelli in 2019, when a company acts in a purpose-driven way, consumers say they are more likely to: buy its products and services (86%) trust it (86%) and be more loyal (83%).   

Investor interest increases

Investors are increasingly integrating ESG criteria into their decisions and are interested in the social and environmental performance of companies. The Global Impact Investing Network (GIIN) in its latest report shows how in just three years the global impact investment market has grown sevenfold to reach a volume of 715 billion euros. Undoubtedly, the companies whose purpose is integrated in the core The companies that maximise their positive impact are better positioned vis-à-vis investors and are able to finance their debt at a lower interest rate than their competitors.

Promotes innovation

A McKinsey study revealed that purpose-driven companies tend to redesign products and services and look for innovative solutions that use fewer natural resources, meet specific needs or involve improved operational efficiency or cost savings. Purpose, social and environmental sustainability and innovation are strongly related and mutually dependent.

If you found this interesting and would like to know more about how to define and activate the purpose in your company to lead the transition to an impact economicsPlease do not hesitate to contact us at info@transcendent.es or consult our blog.

How to innovate in sustainability management

Solidarity Webinar - Innovation in Sustainability Management

APlanet y United Way Spain are organising a solidarity webinar on Innovation in Sustainability Management. The meeting, which will take place on Wednesday 26 May from 5 to 6 p.m., will bring together experts from Transcendent y EDP Spain to analyse how to boost efficiency and harness the power of data for strategic sustainability management, from an environmental, social and governance perspective.

Is it enough to make sustainability policies or do companies have to do something "more"? How to get to the next level? What changes are here to stay in terms of sustainability? Is it possible to win business and generate a positive impact on society, the company and the planet? These are some of the questions that will be addressed during the meeting.

The meeting will be attended by Ana Ruiz, co-founder and partner of Transcendent, and Alfredo Menéndez Morán, head of Continuous Improvement at EDP Spain.

The session will be online and free of charge and the registration process is now open here https://lnkd.in/e_Brdgj

How to innovate in sustainability management

Solidarity Webinar - Innovation in Sustainability Management

APlanet y United Way Spain are organising a solidarity webinar on Innovation in Sustainability Management. The meeting, which will take place on Wednesday 26 May from 5 to 6 p.m., will bring together experts from Transcendent y EDP Spain to analyse how to boost efficiency and harness the power of data for strategic sustainability management, from an environmental, social and governance perspective.

Is it enough to make sustainability policies or do companies have to do something "more"? How to get to the next level? What changes are here to stay in terms of sustainability? Is it possible to win business and generate a positive impact on society, the company and the planet? These are some of the questions that will be addressed during the meeting.

The meeting will be attended by Ana Ruiz, co-founder and partner of Transcendent, and Alfredo Menéndez Morán, head of Continuous Improvement at EDP Spain.

The session will be online and free of charge and the registration process is now open here https://lnkd.in/e_Brdgj

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