To find out where we are in this process of change, APD and Transcendent, they start the cycle “The business purpose. From CSR to positive impact”, to analyze, measure and debate the degree of involvement of Spanish companies in the face of this unprecedented challenge that is beginning to consolidate in the professional world.

Angel Pérez Agenjo, founder and managing partner of Transcendent, Judith Stroehle, director of the Rethinking Performance Initiative Program at the Said Business School Oxford, and Daniel Truran, B Corp Ambassador B Lab Europe and CEO of EBBF - Ethicaal Business Building the Future, will analyze trends and opportunities around purpose as an element of management and improvement of profitability.

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What is purpose in a company?

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The purpose has ceased to be a declaration of good intentions and has become an element of management that increasingly demands professionalization from business leaders. A global trend within the business world that places economic results and social and good governance factors on the same level.

In this process of Activating the purpose and from the transformation of the company from a non-financial point of view to the sustainable in order to generate impact, each company is at a different time. In this context, it is worth asking: is the purpose rigorously defined? Are environmental and social activities organized? Is there a single document or dashboard that allows visibility of everything that is being done?

To this end, organizations' academic environment and field experience are helping to define a catalog of good practices. These range from the Definition of KPIs concrete to measure the positive impact of businesses up to the incorporation of variable remuneration models for managers.

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How has the concept of purposeful leadership evolved?

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El Concept of purpose has been strongly placed at the center of the business debate, as a result, the growing social demand for a new way of doing business. An approach that goes beyond the classic definition of an objective in the CSR environment to transcend and consolidate itself in the organizational culture that supports strategic decisions and the daily lives of employees.

This change, based on the transition to a new model of capitalism, is committed to transforming society and the planet by taking advantage of the strengths of individuals and groups. It also directly appeals to companies to take sides from their own area of influence. At this point, do Spanish companies have an identified purpose? , is it activated? , who leads the definition and implementation of purpose in companies? Find out more about the purposeful leadership within our blog and read the article”Is it worth activating (and managing) the business purpose?“that Ángel Pérez Agenjo, our managing partner, has published in the magazine Ethic”!

You can still sign up for meeting.

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