We shared a discussion table with Cristina Ruiz, executive director of Minsait, Enrique Ordieres, president of Cinfa, and Meinrad Spenger, CEO of MasMovil, to talk to us about Leadership and Purpose. The meeting was held within the framework of the International Congress of APD Managers.

For them, it is critical to put the long term before the short term and that the leader becomes responsible for carrying the purpose into the everyday trenches.

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Move forward on the path of sustainability
Cristina, communication leader at Transcendent
Cristina

Purpose Driven Communication

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