Is the Purpose a reality in Spanish companies, is it rigorously and solidly defined, is it activated, who leads the definition and implementation of the Purpose in companies, do management committees take it into account in their decision-making, do companies incorporate variable remuneration models for managers that are associated with the Purpose, do companies incorporate variable remuneration models for managers that are associated with the Purpose?
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Conclusions
Purpose is gaining momentum in business
AND ONE 67% OF THEM HAS A DEFINED PURPOSE.
The CEO and the management team are responsible for embedding the Purpose in the company.
For 72% of the survey respondents
It is a lever to attract talent
WHY 8 OUT OF 10 EXECUTIVES PREFER TO WORK IN A PURPOSE-DRIVEN COMPANY
The main barrier to activating the Purpose is the urgency of other internal issues.
Followed by the lack of standardised indicators.
Purpose is perceived as an element that brings value to the business.
AND CONTRIBUTES TO IMPROVING ITS PROFITABILITY
The Purpose is more relevant today because of COVID and environmental issues.
For more than half of the respondents
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