Iberia presents its socio-economic impact calculator at FITUR, an innovative initiative designed in collaboration with Transcendent

Madrid, January 24, 2025.- Iberia presented at the International Tourism Fair 2025 (Fitur) a calculator for the socio-economic impact of its activity.

This tool, designed in collaboration with the strategic sustainability and impact consultancy firm Transcendent, whose methodology and data have been verified by AENOR, makes it possible to quantify Iberia's impact in terms of economic impact and employment.

The Director of Sustainability at Iberia, Teresa Parejo, recognizes that “it is very important for Iberia to have metrics to measure the impact generated by our activity. Calculating the GDP and employment generated in the countries where we operate is a first step that marks the way in 2025 towards new metrics that define the socio-economic impact generated by aviation.”

This initiative began to take shape in June 2023, when Iberia developed, together with the strategic sustainability and impact consultant Transcendent, an initiative focused on measuring and valuing the economic and social impact generated by the airline on three selected routes: Mexico City, Bogotá and Miami.

The main impacts that have been analyzed, both in Spain and in the different destinations, have been the creation of direct, indirect and induced employment and the contribution to GDP of the tourism sector. Data from Oxford Economics, IATA and UNWTO, among others, were used as sources of information.

“With this measurement tool, we have helped to assess in monetary terms the socio-economic and environmental impact generated by air routes, and this is something transformative because it allows us to evaluate, monitor and help to make strategic decisions, not only from an economic point of view but also from a social impact and contribution to the environment,” explained Ángel Pérez Agenjo, managing partner of Transcendent.