The 7 Trends for Vacations with a Positive Impact

The increased interest in sustainable travel, regenerative tourism, a greater supply of sustainable accommodation, the growing interest in supporting local businesses and consuming regional products, respect for Local Communities, accessible tourism and compliance with Human Rights are the 7 trends that are transforming the tourism sector towards a more sustainable way of traveling, according to Transcendent, a strategic consultant for sustainability and impact.

The concept of “impactful holidays” is gaining popularity among travelers of all ages. This new approach to tourism not only seeks to offer unforgettable experiences, but also to contribute positively to local communities and the environment.

As Ángel Pérez Agenjo, managing partner of Transcendent, explains, “impactful vacations represent a positive evolution in the way we travel because traveling not only allows us to discover the world in a more conscious and respectful way, but also provides an opportunity to leave a positive mark on the places we visit”.

The 7 trends for a vacation with a Positive Impact, according to Transcendent, are the following:

1. Increased Customer Awareness in Sustainable Travel

More and more travelers are looking for options that reflect their personal values in terms of sustainability and social responsibility. According to recent studies, a high percentage of tourists are willing to pay more for sustainable travel experiences that respect the environment and support local communities. This trend is driving tourism companies to adopt more responsible practices and to offer greener and more ethical options.

79% of travelers say they want to travel more sustainably in the next 12 months, and 75% want travel companies to offer more sustainable travel options, according to the “Sustainable Travel Report 2023” published by Booking.com.

2. Search for Regenerative Tourism

Beyond sustainable tourism, regenerative tourism focuses not only on reducing negative impact, but also on actively restoring and revitalizing ecosystems and local communities.

This way of traveling includes the rehabilitation of natural habitats and supporting community development projects that promote the long-term resilience and well-being of the areas visited.

Regenerative tourism aspires to leave destinations in better condition than they were found, promoting a positive and lasting impact.

3. Growth in the Supply of Sustainable Accommodation and Transportation

Demand for sustainable accommodations, such as environmentally certified hotels and low-emission transportation options, is on the rise.

From solar-powered hotels to the use of bicycles and electric cars to get around destinations, tourists are opting for greener options.

4. Enhancing Responsible and Local Consumption

Travelers are showing a growing interest in supporting local businesses and consuming regional products. This includes everything from eating at restaurants that use local and organic ingredients, to buying handicrafts made by local artists.

Opting for locally-managed accommodations, restaurants and stores not only brings direct economic benefits to the community, but it also strengthens the local economy and preserves cultural traditions.

5. Promoting Respect for Local Communities

This practice goes beyond simply visiting a destination; it involves conscious and respectful interaction with the people and cultures of the place. Travelers are increasingly interested in learning about the customs, traditions and ways of life of the communities they visit, and in contributing in a positive way to their preservation and development.

Many travelers are looking for authentic experiences that allow them to participate in festivals, ceremonies and daily activities of local communities. This cultural immersion promotes a deeper understanding and greater empathy for local inhabitants.

In fact, 68% of travelers are willing to avoid popular destinations and attractions to avoid contributing to overcrowding, according to the “Sustainable Travel Report 2023”.

6. Promoting Accessible Tourism

Accessible tourism focuses on ensuring that travel experiences are inclusive and accessible to all people, regardless of their physical, sensory or cognitive abilities.

This trend includes the adaptation of infrastructures, such as hotels and places of interest, to be accessible to people with reduced mobility, as well as the provision of services and activities designed to meet the needs of all travelers.

By promoting inclusion, accessible tourism not only opens up new opportunities for millions of people, but it also creates a more equitable and respectful travel environment.

7. Focus on Compliance with Human Rights

More and more travelers and tour operators are ensuring that their activities respect and promote human rights. This includes choosing suppliers and destinations that guarantee fair working conditions, prevent child exploitation and protect the rights of local communities.

By prioritizing the fulfillment of human rights, tourism becomes a positive force that contributes to the well-being and dignity of all the people involved.