Is Purpose already a reality for the Spanish businesses? Is it defined with rigour and robustness? Is it activated? Who are leading the definition and integration of the Purpose within the companies? Is the Board of Directors taking into account the Purpose as part of their decisions? Are the companies incorporating bonus as a part of the top executives' reward packages to incentivize Purpose performance?
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CEOs and the Board of Directors are responsible for the integration of the Purpose within the corporation
because 8 out of 10 executives prefer to work in a business with Purpose
followed by the lack of standard KPIs
and as an element that definitely contributes to improve their profitability
declared that Purpose is more relevant nowadays due to COVID and the environmental crisis